January
17
/ 2022
55
views
The new Twist Wrap packs feature a portion control mechanism that allows shoppers to “twist to seal” and save half for later.
The new packaging uses memory technology, meaning the wrapper stays twisted by a single twist “preserving fresh flavour, texture and shape”.
The format will roll-out from the end of January across five key members of the Cadbury Duos portfolio – Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.