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luxury goods

EMBOSSING

Embossing, Debossing and Foil Stamping

16 Jan 2023
sandeepg.connect011
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EMBOSSING
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Printing embellishments and bespoke finishes are usually factored into the design of luxury goods packaging to improve shelf presence and mirror the quality that is promised by the price point. Big-ticket items such as watches and perfumes, especially when marketed to an audience that seeks opulence and regality in appearance, need to meet the expectations of their customers with apropos branding and packaging.

Many different techniques are used to beautify packaging – those that add more dimensions and textures.

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luxury goods
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Identiv Launches Secure Authentication Platform for High-Security NFC Tags

19 Mar 2022
GraniaJain
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The new service builds on Identiv’s industry focus on authentication and verification for luxury goods, consumables, healthcare, medical devices, pharmaceuticals, specialty retail, and smart packaging. Use cases for the Secure Authentication Platform and NFC tags include embedded packaging that activates online content on a customer’s phone, anti-counterfeiting packaging for luxury items, product registrations, gathering consumer feedback, and more.

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