January
16
/ 2023
Printing embellishments and bespoke finishes are usually factored into the design of luxury goods packaging to improve shelf presence and mirror the quality that is promised by the price point. Big-ticket items such as watches and perfumes, especially when marketed to an audience that seeks opulence and regality in appearance, need to meet the expectations of their customers with apropos branding and packaging.
Many different techniques are used to beautify packaging – those that add more dimensions and textures.
