October
06
/ 2025
- Shell has unveiled bold new packaging for its Helix lubricant range, aligning with its global campaign 'Unleash the Power Within' featuring Ferrari F1 drivers Leclerc and Hamilton.
- Marking 75 years with Scuderia Ferrari HP, the redesign boosts shelf impact and usability.
- The flagship Helix Ultra promises more power, faster response, and better fuel economy.
The launch coincides with the debut of Shell’s new global campaign - ‘Unleash the Power Within’ - featuring for the first time world-famous Scuderia Ferrari HP drivers Charles L