consumer experience

The company says it has created new packaging for cold and frozen foods that is made from recycled paper, and can be recycled in curbside bins. It rolls out starting this month for Amazon Fresh and Whole Foods grocery deliveries.

The packaging is also produced in different regions of the United States, closer to the locations that will use it, further reducing the environmental impact, says Stephenie Landry, vice president of Amazon’s grocery business, in a post announcing the new packaging.