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NIVEA MEN and Google Lens create a new brand experience

05 Oct 2020
GraniaJain
Profile picture for user GraniaJain

“This innovation enables us to strengthen the connection to our consumers in a new and unique way,” explains Martin Böhm, Chief Digital Officer at Beiersdorf. “With the interactive Google Lens technology, we can offer a customizable, multi-faceted brand experience directly on the product and at the point of sale. We are convinced that this technology and the way we use it as a brand can revolutionize the shopping experience,” Böhm continued.

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