July
28
/ 2009
It is a fact the pharmaceutical industry business model has been dramaticallyaltered. The industry no longer relies exclusively upon blockbusterdrugs to drive growth. There is an increasing relianceon small market drugs and a greater use of demographicallyfocused packaging in order to cater to thechild safe and senior friendly segments. The industryis in rapid transition from a supplydriven market to ademand and servicedriven market where manufacturingefficiency and responsiveness plays a criticalrole in future success.
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