Studies prove it, a refillable bottle is a realistic solution for promoting reuse and ease of recyclability. Demand from brands is evolving in this direction and integrating the whole of the value chain, from filling systems to the refills themselves. Coverpla is expanding its offer in this area with key partnerships.
To date, Coverpla offers 19 refillable references, from travel products to large formats (200ml), and its roadmap towards decarbonization includes the expansion of this category of products. The recent creation of three new references bears witness to this.
Faithful to its positioning, with its ready-to-go service offer, Coverpla has developed a complete offer incorporating the full refillability process and has proactively signed a number of partnerships in this area.
2026 launches
Embracing demand from brands and their appetite for certain models, the team at Coverpla has made the following strategic decisions:
- New to the catalog, the Néo bottle is a refillable version designed in a unique 50ml format. To match its cylindrical shape, Coverpla has developed the FIT cap made from wood with a cork insert.
- Verdi, one of the bestsellers in the catalog, offered in a 100ml version with a crimped or screw neck, welcomes a little sister in a 50ml format, available uniquely as a refillable solution.
- The Laura bottle, until now available in 50 and 100ml classic versions, will now be available in a 100ml refillable version.
Home refills
Market-leading technology RT-Twist® (Techniplast) is a reliable solution for refilling bottles at home. The process is enabled thanks to a connector that screws on to the perfume bottle neck to transfer the juice thanks to gravity. Once the bottle is full, the flow stops automatically, eliminating any risk of overflow.
Coverpla thus offers refill bottles selected in its catalog for their simple shape and their generous capacity, namely Olympe in a 200ml version and Round B in 100 and 200ml formats.