In an era where eco-conscious choices increasingly influence consumer behavior, ScottsMiracle-Gro is stepping up once again this time with the launch of O.M. Scott & Sons, a new lawn care brand that blends natural performance with a genuine commitment to sustainability.
Created for today’s environmentally aware consumer, the O.M. Scott & Sons product line includes a selection of natural fertilizers and premium grass seed blends, such as Natural Grass Food, Tall Fescue Blend, Bermudagrass, and Clover Seed. All products are packaged in curbside recyclable paper bags, marking a conscious move away from traditional plastic-based solutions and a clear signal of the brand’s eco-driven mission.
“This isn’t just about lawn care it’s about conscious care,” notes a spokesperson for Scotts. “We wanted to offer products that empower consumers to nurture their lawns in a way that aligns with their values natural, responsible, and effective.”
Designed for Real Life and Real Impact
The O.M. Scott & Sons brand doesn’t aim for the ‘perfect’ lawn. Instead, it meets the growing demand for resilient, family- and pet-friendly green spaces that are healthy, sustainable, and easy to maintain. Whether it's backyard play, picnics, or simply a peaceful patch of green, this product line supports everyday living without compromising environmental integrity.
What sets this innovation apart is the rigorous, science-backed development that goes into each product. A cross-functional team of scientists and engineers ensures every formula meets Scotts’ uncompromising standards. From sourcing local green waste to crafting drought-tolerant seed blends, each aspect of production is guided by four key sustainability pillars:
- Recycling green waste locally to reduce landfill impact and methane emissions, reintroducing organic material back into the growing cycle.
- Reducing plastic packaging by shifting to curbside recyclable paper and increasing the use of post-consumer recycled content.
- Rethinking ingredients to focus on natural and organic formulations free from artificial additives or pesticides.
- Developing drought-resilient products that meet the needs of a changing climate and responsible water use.
Continuing a Legacy of Innovation
The introduction of O.M. Scott & Sons builds on the company’s growing portfolio of eco-conscious offerings, including the Miracle-Gro Organic™ range of soils, plant food, and mulch. It's a modern interpretation of the founding values established by Horace Hagedorn, co-founder of Miracle-Gro, whose guiding principle was simple: “Find a need and fill it.”
And that’s exactly what this brand does. For the consumer who seeks a beautiful, livable lawn without artificial ingredients or environmental compromise, O.M. Scott & Sons is a timely, thoughtful solution. It complements the iconic Scotts® Turf Builder® line offering a new path for those who want green spaces that are as gentle on nature as they are tough on wear and tear.
With sustainability, simplicity, and science at its core, O.M. Scott & Sons is more than a new product line it's a reflection of how modern lawn care is evolving to meet the needs of today’s conscious consumers.