Personal care brand Wow Skin Science has launched a Vitamin C face wash in its first-ever paper tube packaging. It is a first of its kind initiative in India through which the brand aims at reducing the use of plastic at source.
This initiative, titled #EkChotiSiShuruwaat, falls under the umbrella of #WowGreenHands, through which Wow Skin Science takes a step towards adopting a sustainable approach for responsible packaging. Through this, it aims to pave the way for a greener future and a plastic-positive society by creating lesser carbon footprints.
The paper that is being used in the packaging is Forest Stewardship Council-certified. It has a high burst strength and low Cobb value, which translate to being strong and stable even in humid conditions. With 45 per cent reduced plastic usage at source, this is Wow Skin Science’s small beginning for a greener tomorrow.
To capture the essence of caring for mother nature, reaffirming sustainability and conscious business practices, Wow Skin Science has come up with a brand film that proclaims, “Chhoti si shuruwaat bade kaam kar jaati hai. Ek chhote se idea se, hum kal ko behtar bana sakte hain. Yeh hai hamari chhoti si shuruwaat.”