Who Dares Design gives Dina Foods new retail-ready look

The packaging tells the story of the brands Eastern Mediterranean heritage with a tiled mosaic pattern, set against a deep burnt orange colour gradient to evoke a feeling that relates to the Mediterranean climate, flowing downwards to draw the eye to the handmade products.

Wilda Haddad, Dina Foods project director, said: “We are bringing together a variety of our authentic and delicious Eastern Mediterranean confectionery under this brand with these packaging designs.”