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Ulta Beauty Launches Reusable Packaging in Partnership with Loop

The global reuse platform Loop is expanding its partnership with Ulta Beauty to reduce beauty waste.

Customers across the United States can now shop online at Loop Beauty By Ulta for beauty and personal care products in durable, sustainable packaging which will be refilled and reused. 
“Rethinking packaging provides the industry with the opportunity to develop new, luxurious designs that are also sustainable,” said Tom Szaky, founder and CEO, Loop and TerraCycle. “Consumers are increasingly asking for more environmentally responsible options in this category and this collaboration provides them with a solution that is simple and convenient.”

How It Works
When placing an order, Loop shoppers pay a deposit on each package which is fully refundable upon return. After use, consumers simply place empty packages back into the exclusively designed tote and schedule a free pickup online. 
“As the nation’s leading beauty retailer, we have a responsibility to continuously improve and bring innovative solutions forward for the industry,” commented Dave Kimbell, president, Ulta Beauty. "This first-of-its-kind partnership with the pioneers at Loop is an exciting step on our journey. We look forward to seeing our guests embrace Loop by Ulta Beauty as we all work together to create a lasting legacy for our world.”
At launch, participating brands include Burt’s Bees, Plaine Products and Mad Hippie, among others. Oneka Elements, Dermalogica and L’ANZA will be coming to the platform soon.
Ulta Beauty announced its partnership with Loop within its Conscious Beauty at Ulta Beauty launch, a holistic initiative focused on delivering transparency, education and choice. Together the companies will work to help minimize the more than 120 billion packaging units produced globally annually within the cosmetics industry and fuel actionable improvements for the industry and the world.