The UAVA Lava Clothing packaging was awarded in the Household category of WorldStar 2017, the international packaging prize promoted by the World Packaging Organization (WPO). The bottleneck of the tapered packaging has a texture that gives greater grip on the handle even than with wet hands as normally occurs in the use of the product. The shape even in the corners is rounded leaving the organic bottle, sympathetic, remembering molecules. Straight sides favor transport. For the launch of the Soap Liquid Laundry Wow Active line was necessary the joint work of agency, internal company team and suppliers over 2 years. "The word of order in this project was performance. And both the shape and the label came to show this concept that in addition to cleaning sells a modern look and current as consumers are choosing to buy appliances, kitchen utensils and etc., "explains Gaby Tischer, creative director of Spice Design. In the 1 liter version the tapered neck has a texture that gives greater grip on the handle even than with wet hands as normally occurs in the use of the product. The shape of the bottle has cap and rounded corners leaving the bottle organic, nice and modern. The straight sides favor the packaging and transport of the bottles, guaranteeing good use of space for sustainability. In the 3 and 5 liter versions the rounded shapes were kept and ensuring comfortable handling of the bottles. The lid, designed and developed as a single piece that serves to seal and measure the liquid, reinforces the sustainability character of the product.