The new designs will appear on 900ml and 1.5l cartons of Smooth Orange, Original Orange with Juicy Bits, Tropical Fruits, Orange & Mango, Orchard Apple, and Extra Pulpy Orange with More Juicy Bits.
Festive branding will also feature on 500ml cartons of Smooth Orange and Original Orange with Bits, along with 250ml single-serve bottles of Smooth Orange and Orchard Apple.
Commenting on the packaging, Tropicana Brands Group marketing director Caroline Wilding said: “Consumers love the novelty of seasonal products, and research by the Journal of Open Innovation shows that 56% buy limited-edition products at least four times per year.
“Additionally, Research from the Bank of England also shows that 29% of consumers spend more during the festive period versus a typical month, so what better than to provide shoppers with an incentive to trade up within the juice category by bringing some festive cheer to our packaging.”
The festive-themed packs are available now until the end of this year.