Built for the conscious consumer, luxury fragrance subscription service, Scentbird, has debuted Sanctuary, a new fragrance line designed for “those who care about the fate of our planet.” Sanctuary’s clean, community-driven fragrances are inspired by endangered species and their habitats, each aimed at raising money and awareness for the preservation of their namesake.
With an ongoing mission to advance the health of the planet and reduce its carbon footprint, Sanctuary’s first two fragrances, Red Panda and Amur Leopard, are inspired by species that face a high risk of extinction. Sanctuary will donate 20% of all proceeds to the Red Panda Network and Phoenix Fund respectively, as the organizations committed to saving these animals.
"We are grateful for Sanctuary's commitment to red panda conservation," said Terrance Fleming, development manager at Red Panda Network. "Their donations will support our community-based research, education, habitat protection and restoration, anti-poaching and sustainable livelihood programs."
Ensuring Maximum Sustainability
From pre-production to final design, Sanctuary targets sustainability by pursuing meticulous certifications and ensuring every single ingredient meets the Sanctuary standard to not harm any animals, humans, or the environment. Sanctuary also utilizes recyclable boxes and fragrance sleeves that are certified by the Forest Stewardship Council, mycelium-based packaging made out of mushrooms, insulation produced from US-grown corn that is entirely compostable, post-industrial recycled glass as well as organic, vegetable-based inks.
"Changing production and consumption patterns in the fragrance industry as well as advocating for the conservation of our environment are key components of the brand's DNA," commented Mariya Nurislamova, Scentbird founder and CEO. "We are committed and humbled to help provide animal welfare organizations with the tools they need to create a sanctuary for animals. We hope this will inspire a positive step towards building a better future and keeping animals safe."