pizza hut created a new cardboard pizza box that turns into a working movie projector powered by smartphone. it&39s called the "blockbuster box,&ldquo. this box is designed by ogilvy hong kong for a pizza hut marketing stunt. the secret to each blockbuster box is the special pizza table that comes inside each box, which helps prevent the center of the box from touching pizza and is traditionally made of plastic. the pizza table inside the special blockbuster boxes features a lens as part of the design, however, which can be inserted into the side of the box after punch out the perforated hole. after insertion of the lens into the side of the pizza box, a smartphone is required to power the experience. placing smartphone in the center of the blockbuster box, the lens will magnify smartphone&39s display and project it onto the wall. apart form that, pizza hut has cleverly printed a qr code on each box that one can scan with smartphone to download a free movie. there&39s four different styles of blockbuster box, with each corresponding to the genre of the free movie that comes with it there&39s the fully loaded box for action movies, slice night for scary movies, hot & ready for romance, and anchovy armageddon for scifi fans.