Pernod Ricard has announced a series of packaging innovations across Absolut Vodka, Beefeater Gin, and Perrier-Jouët Champagne, reinforcing its 2030 "Good Times from a Good Place" Sustainability & Responsibility roadmap. Under its Circular Making pillar, the Group is committed to ensuring that 100% of its packaging is recyclable, reusable, compostable, or bio-based by 2025.
Absolut Vodka has reached a major milestone by achieving 50% recycled content in its clear glass bottles—four years ahead of target—while maintaining the signature clarity of its design through close collaboration with glass manufacturer Ardagh Group. This achievement follows the launch of Absolut’s paper bottle prototype, composed of 57% paper and 43% recycled plastic, developed in partnership with Paboco (the Paper Bottle Company). A limited batch of 2,000 bottles was released in the UK and Sweden for consumer testing, marking the brand’s first step toward a fully bio-based bottle.
Beefeater Gin, the world’s most awarded gin, has unveiled a 100% recyclable bottle featuring a premium embossed aluminum cap replacing plastic and a shift from plastic to paper labels. These changes will eliminate over 400 tons of plastic annually. The new bottle, launched in Spain—Beefeater’s largest market—will roll out worldwide from Q3 2021, coinciding with the brand’s 200th anniversary.
Perrier-Jouët Champagne has introduced an eco-designed gift box after two years of research and development. Made entirely from natural fibers sourced from FSC-certified forests, the box is 30% lighter, free of mineral oil, and fully recyclable, while maintaining the elegance of the Maison’s heritage.
“Our Sustainability & Responsibility strategy sits at the heart of our business, with circular making as a key pillar,” said Vanessa Wright, VP Sustainability & Responsibility at Pernod Ricard. “Innovating in packaging is crucial to minimizing our environmental impact. Like Absolut, Perrier-Jouët and Beefeater, all our brands are committed to limiting waste and preserving resources by reusing, reimagining, recycling, and reducing—embracing a truly circular mindset.”