bpif cartons will launch a new video at the packaging innovations show at birmingham&rsquos nec. the video the video, a stepbystep guide to the carton production process, highlights the vast range of pack options and styles that are available to brandowners. jason short, who heads bpif cartons&rsquo promotions, marketing group, said &ldquoit&rsquos important that all &hellipbpif cartons will launch a new video at the packaging innovations show at birmingham&rsquos nec.the video the video, a stepbystep guide to the carton production process, highlights the vast range of pack options and styles that are available to brandowners.jason short, who heads bpif cartons&rsquo promotions, marketing group, said &ldquoit&rsquos important that all sectors of industry attract new talent and are seen to be modern and forward thinking. the video shows what it&rsquos like to work at a carton plant and the diverse number of roles available that range from graphic designers to print managers.&rdquohe added &ldquowe wanted the video to resonate with a young audience and show the potential the industry has to offer as a choice of career. it was also essential that it was informative and would have real value to anyone in a position to specify this packaging format from design agencies to the purchasing teams at the uk leading retailers. &rdquopackaging innovations runs from 2526 february.