Rolling papers brand OCB is rolling out a packaging update across its entire range in an attempt to increase on-shelf appeal.
The modernised designs aim to unify the range and improve brand recognition, while enabling clearer product differentiation.
There has been no change to the composition of the papers.
Gavin Anderson, sales & marketing Director at Republic Technologies UK, said: “It’s an exciting evolution for OCB. As we have continued to innovate with the brand, it’s created a perfect opportunity to bring the new and existing products together with a strong packaging refresh, that makes the whole range stand out.
“The new designs are modern, fresh and bold, highlighting core elements of the products whilst keeping the same OCB, that shoppers know and trust, front and centre. We’d advise retailers to stock the full range to cater for a variety of shoppers and maximise category sales uplift.”
PoS is also available for retailers to highlight the new pack design.