As companies work to improve their packaging sustainability, circularity — recyclable, reusable — is often where they put their efforts now. While many of the eco-advancements happen in the public eye with consumer products, the business-to-business (B2B) supply chain offers another area of significant contribution.
Here’s a great example: the latest packaging redesign by Nokia for its Fixed Networks Lightspan portfolio for its customer Deutsche Telekom.
Nokia’s new compact packaging reduces packaging waste by being 60% smaller than the previous pack, and 44% lighter. This reduces the line’s CO2 emissions by up to 60%, according to the company.
Additionally, the new packaging:
• Eliminates non-biodegradable foam, plastic, bleaching, toxic materials, and chemical treatments.
• Replaces protective plastic covers with a biodegradable version.
• Uses recyclable corrugated cushioning, compliant with the Forest Stewardship Council, to protect the product from damage due to impact drops.
• Is designed for reuse in return shipments.