mount franklin shows off new curves

cocacola amatil cca has launched a new bottle design for its mount franklin still water. the design was led by the mount franklin brand team in collaboration with a handful of local design agencies. the new visual identity has been designed for extra standout on shelf, and is in line with the brand&39s premium positioning in the still and lightly sparkling category. its fluid curves evoke water and movement, and it&39s been made to fit smoothly and comfortably in the hand. the updated bottle features modern, clean lines and a shape meant to reflect the &ldquoquality and purity&rdquo of the brand, according to the company. it is also a lightweight bottle and 100 per cent recyclable.