Today, M&M'S®, a member of the Mars family of brands, announced M&M'S Album Art packs, a new musically inspired collection featuring the beloved M&M'S characters reimagined as landmark album covers. The new M&M'S Album Art packaging features the likes of four barrier-breaking and award-winning artists, including Kacey Musgraves, H.E.R., Rosalía and David Bowie, each known for inspiring a wide range of entertainment-loving fans to be their true selves and for promoting a sense of belonging. The four Album Art packs artists span a variety of music genres and were selected to ensure fans from different cultures, backgrounds and generations are seen and represented.
For 80 years, the iconic M&M'S brand has been a household favorite across generations, and recently, the brand announced an evolved purpose, focused on creating a world where everyone feels they belong – a movement to remind people everywhere that despite our differences, we all belong to a community of humans that share one simple and powerful thing in common: fun. M&M'S is for all funkind.
"From our perennially favorite chocolate to new product innovations to must-visit retail stores, the M&M'S® brand has a long-standing history of bringing joy and fun to fans, and M&M'S Album Art is the next step on this journey," said Sarah Long, Chief Marketing Officer, Mars Wrigley North America. "M&M'S Album Art harnesses the power of music to connect people by helping them find their commonalities rather than focus on their differences, to inspire a deeper sense of belonging."
In celebration of the artists' diverse fanbases, M&M'S has leveraged social media to identify U.S.-based fans and surprised fifteen of them with a special delivery of M&M'S Album Art packs, bringing better moments and more smiles to fans across the nation.
Available at retailers nationwide and on MMS.com, the limited-edition M&M'S Album Art packs will feature Kacey Musgraves' "Golden Hour," H.E.R.'s self-titled album "H.E.R.," Rosalía's "El Mal Querer" and David Bowie's "Aladdin Sane." The offering will be available in four varieties: Milk Chocolate, Peanut, Peanut Butter and Minis in a Single (1.69 oz.), Share Size (2.83 oz.), Sharing Size (10.8 oz.) and Party Size (38 oz.), and retail from $0.99 - $10.99.