Veteran hairdressing couple Anthony and Gloria Edge, renowned for their extensive experience in the industry, have unveiled a groundbreaking venture in collaboration with Lyon & Lyon, a prominent design studio. Drawing from their years of work with esteemed brands like Toni & Guy and Evo Hair, the Edges recognized a need for simplified yet sustainable haircare solutions. Thus, they introduced "Sitch," a brand offering refillable haircare products designed to streamline haircare routines while minimizing environmental impact.
The innovative packaging of Sitch's products, conceptualized by Lyon & Lyon, showcases a thoughtful blend of functionality and aesthetics. Featuring bottles designed for reuse and refill pouches crafted from recyclable materials, Sitch stands out as a beacon of eco-consciousness in the haircare industry.
Mat and Ben Lyon, co-founders of Lyon & Lyon, emphasized the importance of creating a distinctive packaging system that not only catches the eye but also aligns with Sitch's commitment to sustainability. By opting for Post-Consumer Recycled (PCR) plastic and recyclable polyethylene for their bottles and refill pouches, respectively, Sitch sets a new standard for eco-friendly packaging in the realm of haircare.
The collaboration between the Edges and Lyon & Lyon highlights a growing trend in the industry towards more environmentally responsible practices. With Sitch, consumers can now enjoy high-quality haircare products without compromising on sustainability, ushering in a new era of conscientious grooming.