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Lux Soaps

The need to upgrade and revamp the brand was the inspiration for the launch of the new transparent pack. Following international trends by using glycerin bits in the soap, the transparent film packaging provides great onshelf product differentiation, while allowing the glycerin particles in the soap bars to be visible. This development is a south african &ldquofirst&rdquo in the soap market, and a special positive note is the mouldinhibiting function of the pack compared to its previous paper wrapping. Nampak &bull south africa phone 0027 11 719 6423 &bull fax 0027 11 444 5761email vanessa.vonholdt@za.nampak.com

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