The product does not only have special technical refinements, but also uses them in a clearly structured design, which has a strong brand management and clearly communicates the “Brilliant Shine” product’s USP to the consumer. TheJohn Frieda SB Brilliant Shine Shampoo uses tube which is injection-moulded tube consists of Polypropylene (PP), in combination with a PP-InMould label, which is protected by a satin coat and integrated in the material complex. The closure is also made of PP, is equipped with a hot embossing film, has 2 water-drain holes and can be unscrewed if needed. The pure packaging concept also offers ideal conditions for recycling. All facets have been accounted for and a high-quality product developed for the premium segment.