The move will roll out in 2022 across six of its fruit pouch varieties. Its pouches are made from polypropylene and Heinz said that the format is fully recyclable. It has been assessed by the On-Pack Recycling Label (OPRL) and the packs will be disposed in regular recycling collections.
Jojo de Noronha, President Northern Europe at Kraft Heinz, said: “We’re very proud to be the first name in baby food to announce the UK’s first kerbside recyclable pouch and help families be more sustainable, because we know this is very important to them. Until now it’s not been possible to take a sustainable approach when it comes to baby food in pouches, but all that is set to change, and we are delighted to now be able to offer parents of little ones the convenience coupled with sustainability they always wanted! This is another important step in the Heinz pledge to aim to make 100% of our packaging recyclable, reusable or compostable by 2025.”
Denise Mathieson, packaging manager at Tesco, added: “We’re proud to have worked with Heinz to make it easy for our customers to recycle these pouches. Collaborations like this support our strategy to remove and reduce plastic and help customers to reuse more and recycle everything that’s left. Our customers expect to be able to recycle all packaging and we are working with brands and partners across the industry to make this happen.”
Jane Bevis, executive chair at OPRL, said: “People want to do the right thing but need help from businesses and government to make it easy for them. This innovative approach to re-designing baby food packaging and working with retailers to provide additional recycling points is exactly what’s needed to accelerate the journey to more sustainable packaging. We’re delighted these Heinz for Baby pouches will be easily recyclable, accepted in home recycling and will carry our ‘Recycle – Cap On’ labels.”