Harpic Hygienic & Fresh Sticker is a toilet block that sits inside-the-bowl (ITB) without the need for a plastic cage or applicator. The brand stated the product will be a game-changer in the category given its reduction in plastic use and is driven by an ambition to make Harpic innovations more sustainable.
The Hygienic & Fresh Sticker can be applied to the inside of a toilet bowl in just seconds without the use of any plastic applicators. This innovation also addresses consumers’ aversion to handling a ‘germy’ cage or disposing of ITB plastic. Each discreet block dissolves slowly with every flush, while providing a fresh fragrance for up to two weeks.
Ally Cane, Brand Experience Lead for Harpic, said: “We want to bring a whole new experience to the category. Our ambition is to reinvent ITBs with a heightened benefit, coming up with more hygienic, convenient, and sustainable solutions.”
The Harper Hygienic & Fresh Sticker will be launching in both the UK and France, with other markets to follow.