Paharpur 3P have developed a new shaped stand-up spout pouch for thepersonal care segment. The package gives the user the feel of using a bottle because of its shape and similarity to the existing bottle. As a cost effective option, this pack helps the brand/product reach to the rural areas of India. This stand-up pouch also helps in better utilization of space during transportation and in market shelf display. The special spout dispenses the required quantity for the end user, avoiding product waste. As compared to rigid pack this pack is more optimised.