This package offers a decisive advance in terms of sustainability: no more annoying inner plastic bags which negatively affect the product’s convenience as well as its value appeal. Resealability has also been beautifully solved; simply press the corner and the pack is sealed. A number of other facets also make the contents appetising: clear, natural product images underline the quality. The elaborate design with six colours and a matt varnish create interest in the contents which are visible through a round window. This package features perforation in the upper part which allows easy opening and closing as well as simple dispensing. The cross-wise closing flaps keep the base sealed. The new gable shape clearly distinguishes the product from the competitors’ flat pack tops . The high cartonboard ratio makes the pack ideal for recycling.