The introduction of DS Smith Tape Back is the result of a close collaboration focused on innovation, functionality, and environmental responsibility. Designed with the end customers in mind, the solution addresses the evolving demands of modern e-commerce, where consumer preference for packaging that minimizes material use, enhances recyclability, and supports circular economy goals is growing rapidly.
At the same time, regulatory frameworks such as the EU’s Packaging and Packaging Waste Regulation (PPWR), with its ambitious 2030 targets, are driving brands to adopt more innovative and sustainable packaging designs. Recognizing these priorities, Minerva has chosen DS Smith Tape Back as their preferred packaging solution to meet their sustainability and customer experience goals.
In collaboration with Minerva, DS Smith created a packaging solution that:
- Ensures quick erection during order preparation, significantly reducing fulfillment and shipping time..
- Provides safe and secure transport, even for international deliveries.
- Facilitates easy, sustainable returns using the same package, without the need for additional materials.
- Eliminates the need for internal protective materials by choosing packaging of suitable quality.
The DS Smith Tape Back packaging offers a luxurious yet efficient alternative that aligns with the brand’s high standards and sustainability targets.
The innovative solution offers multiple advantages:
- Enhanced customer experience with easy opening, resealing, and convenient returns.
- Strong protection for premium products, supporting brand reputation.
- Reduced ecological footprint by eliminating overpackaging and single-use plastics through innovative design with two integrated adhesive strips serving both shipments.
Ιωάννης Φιλίππου, CEO at Minerva stated: “Our partnership with DS Smith reflects our ongoing commitment to innovation and sustainability. DS Smith Tape Back enhances the delivery and return experience for our customers while helping us reduce our environmental footprint. It’s a solution that aligns with both our operational needs and our values as a modern, responsible brand”.