July
24
/ 2025
Built around the idea of ‘Confident Simplicity’, the new design introduces a refined visual framework, combining a sleek graphite base, curved branding elements and vibrant macro imagery that celebrates each product’s unique benefits. The result is a streamlined, distinctive system that strengthens shelf presence and supports the brand’s ambition to lead the global skincare deodorant category.
Short Description
Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation.