the product, which is produced on a farm in essex, has opted to forgo its bright branding, replacing it with a subtle union jack. jackpots said that the packaging offered a &ldquoclean and sophisticated look&rdquo while retaining the union jack branding. &ldquowe wanted to create packaging that would stand out on the shelf, confirm the crisps&rsquo premium quality and also keep the british ethos that is so important to the brand,&rdquo explains robert strathern, thirdgeneration potato farmer and founder of jackpots.&ldquowe feel this new packaging really reflects the quality of jackpots crisps and the care and attention we put into each bag,&rdquo he added. &ldquowe helped develop the initial jackpots range three years ago and have seen them go from strength to strength in store,&rdquo explains caroline bartrop, regional marketing manager for tesco, the brand&rsquos main stockist. &ldquothey have always been really popular with our customers across east anglia.