Corrugated Beer Pack Imitating Wood Pack

Smurfit kappa developed a packaging of the flavoured beer “boilermaker by tuborg” produced on behalf of baltica, a member of the carlsberg group. The package structural design was adapted for the automated filling line and is made of fully recyclable corrugated board. The aspect of the new design is its imitation of wooden texture. This pack is creating a feeling of natural resource and thus appealing to customers.