cocacola sends tolerance message with labelfree cans

cocacola has issued labelfree cans as the company said it wants people to imagine a world without labels. coke&rsquos labelfree version of the iconic redandwhite can is available in middle eastern countries for ramadan. the cans, intended to promote openmindedness and tolerance, feature coke&rsquos signature dynamic white ribbon but not the words &ldquococacola&rdquo. the message &ldquolabels are for cans, not people&rdquo features on the back of the can.