Coca-Cola sends tolerance message with label-free cans

Coca-Cola has issued label-free cans as the company said it wants people to imagine a world without labels. Coke’s label-free version of the iconic red-and-white can is available in Middle Eastern countries for Ramadan. The cans, intended to promote open-mindedness and tolerance, feature Coke’s signature dynamic white ribbon but not the words “Coca-Cola”. The message “Labels are for cans, not people” features on the back of the can.