The design agency’s design raises the plight of the birds with illustrations picked out of gold. The 100 bottles include individually numbered labels, designed to evoke the craft of the Godawan’s homeland of Rajasthan.
Butterfly Cannon added: “The Godawan wordmark, a contemporary interpretation of a traditional local typeface, blooms from a colour-blocked horizon that conveys the vastness of the desert landscape, so crucial to the Godawan’s survival.
“Whilst the layering of labels and typography, with pops of locally inspired colour, evoke vibrancy and artisanship. Applied as a watermark on the label and stamped into the hand-dipped wax cap, a hand-drawn bird surrounded by the copy ‘Born and Nurtured in Rajasthan’ acts as a seal of quality and symbol of dedication to conservation.”
Hiren Dedhia, design head, Diageo India said: “As with their exceptional work on the creation of the Godawan brand, Butterfly Cannon has done an incredible job of bringing to life the unique proposition of the Godawan 100 Series – capturing the unique essence of Rajasthan and this remarkable limited edition with the raison d’etre of conservation of an endangered species. We are proud of our partnership with them on Godawan’s continuing journey to become the global benchmark for mindful Indian luxury.”