bud light lager to be available in new packaging

bud light, a lager brand owned by anheuserbusch inbev, will be available in a new bottle designed to find out just how &quotup for whatever&quot its fans really are.each of the new bottles of bud light will feature a different &quotup for whatever&quot message on its label that is intended to inspire spontaneous fun, no matter where or when it&39s enjoyed. some bud light bottles, for example, will be labeled as &quotthe perfect beer for leaving your comfort zone in another time zone.&quot others will describe themselves as &quotthe perfect beer for taking off the blindfold and showing that pi&ntildeata who&39s boss.&quot still others will note that bud light is &quotthe perfect beer for tuning up the old air guitar.&quot the initial run of unique &quotup for whatever&quot bottles will feature more than 47 different such messages, with many more to come.&quotour fans will truly need to be &39up for whatever&39 when they&39re enjoying a bud light out on the town,&quot said alex lambrecht, vice president of bud light. &quotwe think they&39ll have fun doing the ideas printed on our bottles. and people who prove themselves to be &39up for whatever&39 may just end up in a bud light ad somewhere, or enjoying a completely unexpected, unforgettable experience.&quotthe new packaging builds off of the momentum established by bud light&39s &quotepic night&quot super bowl ad starring arnold schwarzenegger and don cheadle, and continued during the brand&39s &quotwhatever, usa&quot event during the summer and via its nfl ads in the fall. the brand has also delivered spontaneous &quotup for whatever&quot experiences throughout the year to bud light drinkers and plans to bring the bud light house of whatever to arizona this january for super bowl xlix.

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bud light lager to be available in new packaging