The Brush-twist combines hair care and brush in one product. It consists of two half-spheres, which plug into each other. The top half with holes is filled with care emulsion and the inside of the lower half is equipped with bristles which are precisely aligned to fit into the holes.
By turning the ball the bristles absorb the care emulsion, excess emulsion is scraped off at the holes when parting the ball – enabling perfect dosage. The jury nominated the comprehensively thought-out young talent concept: the formal language combining technical appearance and ergonomics, the packaging has a function, is itself part of the product, all in all offering specificity, differentiation and exclusivity at the point of sale.