brandopus has worked with kingsmill to redesign their brand and packaging design across the entire portfolio of products.personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong platform for coherent innovation.the outcome introduces a subtle sense of the brighter side of everyday family life, which drives distinctiveness and emotional connection at a brand level. the new architecture aids navigation at fixture whilst creating greater range consistency and brand impact within a cluttered and pricedriven market place.paul taylor, executive creative director, brandopus, said &ldquothe new design introduces a fresh, playful and lighthearted touch to a brand that is a well loved household favourite. it is a pleasure to be involved in redefining kingsmill&rsquos presence in the category, we are excited to see the brand flying off the shelves in the very near future.&rdquophoto of kingsmill softwhiterange cmyk 300darren grivvell, director of brands, at kingsmill said of working with the agency &ldquobrandopus have been great partners to work with. they are collaborative, strategic and what stood out most is their approach to using metaphors to create emotional brand world. we&rsquore delighted with the outcome and looking forward to see the impact instore. &rdquothe new identity and packaging is due to soft launch from the 18 may.