bluemarlin redesigns sumol soft drink

&nbspinternational brand design agency bluemarlin has created a new visual identity for portugal and angola&rsquos famous soft drink brand, sumol.the design focuses around a letter &ldquos&rdquo which is created by an explosive slice of fruit. according to designers, this injects excitement while conveying the experience of drinking the product.&nbspthe kaleidoscope illustrations of fruit highlight the product&rsquos unique attribute of containing real fruit pieces. the logo has also been updated with edgier typography that is said to have been inspired by &ldquostreet art&rdquo, which is claimed to be popular in lisbon. the new design has been rolled out in both standard and sleek cans across the core range of fruit variants.