Blond created reusable and refillable packaging that is both long-lasting and 100% recyclable at the end of its life cycle. Consumers can buy their essentials without any packaging waste by using the reusable pots. They then can be decanted, stored and later collected and washed by Dizzie.
Looking at the principles of the circular economy, Blond carried out holistic research into the packaging landscape and worked with Dizzie to design a packaging system that would ultimately save warehouse space and reduce the carbon footprint of deliveries.
Blond designed the packaging using a biocomposite made from wood fibres (a by-product of the forest industry) and bio-PP (made from waste and residue oils). This means that Dizzie pots are made from 98% renewable materials. They are designed to stand up to 200 cycles of reuse, and all parts are 100% recyclable. When they finally reach the end of life, they are sent back to the manufacturer to be broken down into the raw material to remake the pots, facilitating a closed-loop system.
Taking inspiration from the stacking format of a bento box, Blond designed Dizzie's new packaging to stack together vertically. The three sizes of pots are sized in thirds, so that the height of three small pots equals one large pot, allowing the pots to stack together in many combinations and still reach the same overall height. A groove detail in the lids matches the base profile of the pots, ensuring they can be securely nested together. This helps organize the containers in customers' cupboards as well as allowing secure and efficient transport - a custom transport bag is designed to house a specific number of pots by holding them in place from the top and bottom, and is used for customer delivery and return.
In terms of logistics, Blond designed the pots to enable simple and efficient cleaning when returned to the warehouse, while also being cost-effective to manufacture. The pots can efficiently nest together when empty, which saves space in the warehouse and reduces the carbon footprint of transporting them. The efficiencies in the design and choice of material combined with EU production ensure the Dizzie pots have the smallest possible carbon footprint and shift the economies on reusable packaging.