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absolut vodka reveals packaging makeover


absolut vodka has unveiled an updated bottle design complete with a reduced glass weight as the brand strives to &ldquocreate an icon for the future&rdquo.the new absolut vodka bottle will go on sale globally in autumn 2015the new bottle boasts an updated logo, new script, new medallion design and brand signifier and is lighter in weight.&ldquothe absolut bottle has been iconic for several generations not it&rsquos time to make the next bold statement for absolut,&rdquo commented peder clason, global brand strategy director for absolut. &ldquoour goal has been to transform an already perfect bottle to make it even better.&ldquowe were extremely privileged to work with the very best creative within their discipline.&ldquothe new bottle maintains everything that is absolut vodka &ndash bold, original and creative, making it ready to face to future.&rdquothe new look was designed in collaboration with brand union, who deployed the talents of calligrapher, luca barcellona and illustrator and engraver, martin m&oumlrck.each bottle is made in the village &aringhus in sweden and will be available to purchase globally by autumnwinter this year.&ldquoabsolut is a bold, creative brand and for some time we have wanted to reignite both those aspects in our already iconic bottle design, renewing the creative expression of our most visible product,&rdquo said caroline m&oumlrn&arings, global design strategy manager for absolut. &ldquothrough the recent redesign of our flavour range, we gained the confidence to implement a level of detail in our collaborators&rsquo work in a way that previously would not have been possible.&ldquothe end result is true to swedish design tradition where every part has a purpose and is executed in a simple but elegant way.&rdquothere have been a multitude of bottle redesigns in recent months, as our list of the top 10 spirits packaging makeovers shows.&nbsp