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by sterling anthony, cpp, contributing editoramazon shops online for feedback about its packagingenlargethe email greeted me by name and went on to…
buying new gadgets is a joyful occasion, but opening them can be another story when an impenetrable piece of plastic stands in your way. amazon…
a worker unloads boxes of merchandise at the amazon.com phoenix fulfillment center in phoenix, arizona. photographer joshua lottbloombergnov. 29…
packaging&mdashirrespective of industry sector&mdashcontinues to undergo an array of important changes that brands and seniorlevel executives…
matchbox mega rig packagethere&rsquos a story that matt petersen, vp of design for mattel inc., tells about how he learned the top three…
it&rsquos ironic the company that pioneered &ldquofrustrationfree&rdquo packaging is drawing the intense frustration of investors.…
it&rsquos happened to all of us we order a brand new gadget from amazon, tear open the brown box and discover our latest gizmo trapped, as if in…
just in time for the giftgiving season, the world&39s largest online retailer, amazon.com continues to promote it&39s frustrationfree…
initiative that began five years ago with 19 products now has more than 200,000 in easytoopen, recyclable packaging.amazon recently announced that…
compared to the traditional versions of the products, frustrationfree products have earned on average a 73 percent reduction in negative feedback on…