Double Dutch’s refreshed branding places its bold, vibrant personality at the forefront, with new bottle and label designs central to the transformation. The rebrand was driven by a desire to elevate the brand’s premium positioning and create packaging that is modern, distinctive and impactful, whether on shelf or behind the bar.
Working with packaging design specialists Boundless on the creative direction, Double Dutch set out to deliver a new look that not only captures attention visually but also improves functionality for trade customers. Once the designs were finalised, The Label Makers brought them to life in print, ensuring the labels reflected the brand’s bold, vibrant personality. A key part of the relaunch also included increasing carbonation levels by a further 15%, making Double Dutch one of the most effervescent mixers on the market.
