September
01
/ 2025
Slice Design were appointed by ETi to revitalise their snack brand Dare, a range of chocolate bars, wafers, biscuits, cakes and muffins known for their rich flavours and layered textures. While Dare was already established in global markets, the brand wanted to have a more emotional connection and a strong visual presence to compete on shelf.
The brief was to reposition Dare as a premium, indulgent snack range that celebrates flavour, pleasure and the joy of discovery. The key objectives of the rebrand were to inject emotion into the brand and communicate both the quality and the unique sensory experience of the products.
Short Description
Slice Design crafts indulgent new packaging for Dare brand
