Snoqualmie Brewery innovates with augmented reality beer label

As part of its 20th anniversary, the Snoqualmie Brewery and Taproom is introducing a brand new pale ale, with a high-tech label. The Sno Falls American Pale Ale’s unique label is equipped to display an augmented-reality animation through the free smartphone app Layar.

Augmented reality is the projection of a computer generated object that can be seen in the real world through a camera or screen.