Mondi has once again raised the bar in sustainable packaging solutions with the launch of Ad/Vantage Smooth Brown Semi Extensible, a kraft paper that blends strength, puncture resistance, and smoothness into one high-performing substrate.
Developed over three years by Mondi’s kraft paper specialists, this innovation is not just another paper grade – it’s designed to bridge the gap between traditional sack kraft paper and machine-finished kraft paper. The result? A recyclable solution that offers both technical reliability and superior printability.
Built for Performance
What makes Ad/Vantage stand out is its unique balance of mechanical strength and coating-friendly smoothness. While many natural brown papers come with a rougher texture, Mondi’s calendered surface ensures excellent coating coverage, strong adhesion, and high-quality print results. This makes it an ideal base material for coated and heat-sealable packaging applications.
Its versatility is equally impressive. Whether it’s sharp-edged toys, dry foods, spare parts, or heavy construction materials, the paper performs seamlessly in form-fill-and-seal (FFS) packaging, ensuring durability without compromising efficiency on existing converting and filling lines.
A Sustainable Advantage
Sustainability remains at the heart of Mondi’s innovation. Made from responsibly sourced fresh fibres, the paper can be certified under PEFC or FSC® chain of custody standards. Moreover, it has been verified as recyclable in EU paper streams, meeting CEPI’s 4EverGreen recyclability evaluation protocol. This makes Ad/Vantage Smooth Brown Semi Extensible not only a technical breakthrough but also a significant step toward circular packaging solutions.
Closing the Gap in the Market
By combining high strength, smooth surface texture, and recyclability, Mondi has addressed a clear gap in the packaging industry. The new grade also provides a robust foundation for barrier papers, where surface consistency is critical for achieving flawless coating performance.
“This paper is the result of close collaboration between our technical sales service, R&D, and product development teams,” said Sabrina Klösch, Technical Sales Service at Mondi. “It reflects our ongoing commitment to solving our customers’ technical and sustainability challenges.”
With Ad/Vantage Smooth Brown Semi Extensible, Mondi has created a kraft paper that is smooth, strong, coatable and ready to shape the future of performance packaging.