Marico, one of India’s leading FMCG companies, is transforming convenience in the oats category with the launch of Saffola Cuppa Oats—a flavorful, wholesome, and hassle-free snack crafted for today’s on-the-go consumers.
Ready in just four minutes with the simple addition of boiling water, Saffola Cuppa Oats comes in two exciting flavors—Magic Masala and Spicy Mexicana—featuring a delightful mix of oats, millets, and crunchy multigrain bites. Packed with fiber and a source of protein, it delivers a bold, masaledaar taste with a satisfying crunch. Staying true to Saffola’s 'No Nasties' promise, this product contains no maida, artificial flavors, colors, preservatives, or palm oil, making it a better-for-you snacking choice without compromising on taste.
Designed for convenience without compromise, Saffola Cuppa Oats caters to busy professionals, young adults, and students looking for a delicious, quick-fix snack that fits seamlessly into their packed schedules. Whether it’s for a rushed morning, a midday energy boost, or a late-night craving, this easy-to-prepare snack ensures a fulfilling experience with its promise of ‘Masaledaar taste, no time waste’.
Available in leading retail stores and quick-commerce platforms, Saffola Cuppa Oats is set to become the go-to snack for modern consumers.
Sharing insights on the launch, Nilanjan Roy Choudhury, Business Head – Foods Business at Marico Ltd, said, “At Marico, we continuously innovate to meet evolving consumer health needs. We recognized a growing demand for snacks that deliver on both taste and nutrition while complementing fast-paced lifestyles. To address this, we created Saffola Cuppa Oats—an easy-to-prepare, nutritious, and flavorful snack that fuels ambitions and integrates effortlessly into dynamic routines. This product is a perfect blend of modern convenience and wholegrain goodness, catering to today’s fast-moving world.”