When sustainability meets design, packaging takes on a whole new meaning. Amcor, a global leader in responsible packaging solutions, has teamed up with Danish paint producer Flügger to unveil a paint container that is as eco-friendly as it is visually striking.
This new container, made with 50% post-consumer recycled (PCR) plastic, reflects Flügger’s long-term commitment to cutting down on virgin plastic use while enhancing the customer experience. With its custom blue design that perfectly aligns with the brand’s identity, the packaging is not just functional it’s also a bold statement in sustainability and style.
Recycling Meets Reliability
Flügger’s ambition was clear: create a packaging solution that reduces environmental impact without compromising quality. The result is a container that ticks every box. Fully compliant with voluntary ecolabels such as the Nordic Swan Ecolabel, it caters to both professional painters and private customers.
“Using 50% PCR was a natural step for us. It’s a proven solution that maintains performance while aligning with our sustainability goals,” explained Casper Paggio Hansson Felt, Communications & Culture Manager at Flügger.
Color That Works Harder
Beyond its environmental credentials, the container delivers a clever functional twist. The distinctive Flügger-blue base reinforces brand recognition, while color-coded lids help customers particularly professionals quickly identify the right type of paint. The feedback has been overwhelmingly positive, with consumers and retailers alike praising its fresh look and practical value.
Innovation Built on Partnership
The success of this launch is also a testament to the long-standing partnership between Amcor and Flügger. Years of collaboration laid the groundwork for a seamless transition to this innovative container, ensuring that sustainability goals were met without disrupting product performance or customer experience.
For Amcor, this project represents more than a packaging update; it’s a showcase of how innovative design, recycled materials, and brand identity can come together to deliver real-world sustainability benefits. For Flügger, it’s another step in painting a brighter, greener future.