In a pioneering move for sustainable beauty, Evolve Organic Beauty has partnered with Pulpex to introduce fibre-based bottles for their personal care products, marking a significant shift away from traditional plastic packaging. This collaboration aligns with Evolve's commitment to eco-conscious innovation and Pulpex's mission to provide sustainable packaging solutions.
The new 550ml refill bottles are crafted from sustainably sourced, FSC-certified wood pulp, designed to be recyclable in standard paper waste streams. This initiative not only reduces plastic waste but also offers consumers an environmentally friendly option for their daily beauty routines.
Evolve has launched two of its popular products in these innovative bottles: the African Orange Aromatic Hand & Body Wash and the Superfood Shine Shampoo. The African Orange Aromatic Hand & Body Wash is known for its refreshing scent, combining blood orange, vanilla, black pepper, and cedarwood, while the Superfood Shine Shampoo gently cleanses hair using natural cleansers from sugar and coconut, enriched with baobab proteins and organic pomegranate extract.
Laura Rudoe, Founder of Evolve Organic Beauty, expressed enthusiasm about the partnership, stating, "At Evolve, our mission has always been to be a force for good, redefining beauty by combining organic, natural formulas with eco-friendly packaging. Becoming the world’s first commercial users of Pulpex’s sustainable bottles is a major milestone in our journey to drive positive change in the beauty industry."
This collaboration exemplifies how innovation and sustainability can converge to create impactful solutions in the beauty industry, offering consumers products that are both effective and environmentally responsible.