Designed by Safari Sundays, Cocogen positions itself as a functional coconut water that fits seamlessly into both ends of the day from early morning workouts to late-night DJ sets.
What stands out:
A rounded, uplifting logotype inspired by the coconut itself
A playful parrot mascot that brings personality and memorability
A strong visual language that communicates function (electrolytes, collagen, magnesium) without feeling clinical
A bold, disco-safari aesthetic that feels equally at home on shelves, social feeds, and culture-driven moments
This is packaging and brand design done right , where function meets emotion, and hydration becomes an experience rather than just a claim.
A reminder that in crowded FMCG categories, design isn’t decoration - it’s differentiation.